Basic Concepts of Digital Marketing
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Alison
100% Online
Certificate
3-5 Hours
Course Overview
Many people jump straight into the technical side of ads without understanding marketing strategy, and consequently, they fail. This course is brilliant because it forces you to step back and think like a strategist. It's the critical foundation upon which all other digital skills are built.
Discover the fundamental concepts and strategies of digital marketing to reach your audience.
Before you can run a profitable Facebook ad or optimize a website for Google, you need to understand the underlying psychology and strategy of online consumer behavior. 'Basic Concepts of Digital Marketing' is an essential primer that lays the strategic groundwork for all future marketing efforts. This course focuses on the 'why' before the 'how'. You will learn the core concepts of the Customer Journey, from initial awareness to final purchase and retention. We explore the critical differences between Inbound marketing (creating content to attract customers) and Outbound marketing (traditional interruption advertising). You will learn how to define your target audience, create detailed buyer personas, and develop a Unique Value Proposition (UVP) that makes your brand stand out in a crowded digital space.
- •Study Marketing at your own pace, anytime and anywhere.
- •Earn a free certificate from Basic Concepts of Digital Marketing.
- •Accessible on any device (desktop, tablet, or mobile).
Who Should Enrol?
Ideal for absolute beginners, small business owners, and traditional marketers who are transitioning into the digital space and need to understand the core strategic concepts.
English Language Requirements
A basic proficiency in reading and understanding English is recommended to fully benefit from the material.
Upon successful completion of this program, you will be able to:
- ✓Map the complete digital Customer Journey from awareness to advocacy.
- ✓Differentiate effectively between Inbound and Outbound marketing strategies.
- ✓Create highly detailed buyer personas to target advertising effectively.
- ✓Develop a compelling Unique Value Proposition (UVP) for a product or service.
- ✓Understand the fundamental metrics used to measure digital marketing success.
This is a foundational course that serves as the perfect stepping stone for a career in marketing strategy. It prepares learners for entry-level roles such as Marketing Assistant, Content Coordinator, or Junior Brand Strategist.
Why We Recommend This Course
"Many people jump straight into the technical side of ads without understanding marketing strategy, and consequently, they fail. This course is brilliant because it forces you to step back and think like a strategist. It's the critical foundation upon which all other digital skills are built."
Alison
Global Online Learning Platform
Alison is one of the world's largest free learning platforms, offering over 4,000 courses across Marketing and other disciplines to millions of learners in 195 countries. All Alison courses, including Basic Concepts of Digital Marketing, are completely free to study, with optional paid certificates available upon completion. Alison is certified by the CPD Standards Office (UK), meaning certificates earned are recognised by employers globally.
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