The Scenario
A financial education platform wants to build an email marketing funnel to sell their stock-market investing course. They need a lead magnet landing page copy, a 4-part automated email nurture sequence, and the final sales email copy.
The Brief
Write the copy for a complete customer acquisition funnel. Start with the landing page offering a free guide, then write the 4 nurture emails that build authority and handle objections, and end with the sales promotion email.
Deliverables
- The copy for the Lead Magnet Landing Page (compelling headline, 3-5 benefit bullets, email form title, CTA button)
- A 4-part email sequence (Subject Line, Preview Text, and Body for each) showing the progression of nurturing to offering
- The final Sales Pitch Email copy designed for high-click rates to the course sales page
- A mapping of the micro-decisions and psychology behind each piece of copy in the funnel flow
Submission Guidance
A funnel is a chain. If the landing page copy fails, the emails are never sent. If email 1 is boring, email 2 is never opened. Write copy that carries the reader through each step.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.