The Scenario
ChowNow is a local food delivery app launching in Cape Town. They want to run Meta ads targeting busy professionals, families, and students, but their current ads are generic. They need 5 copy variants testing different hooks.
The Brief
Write 5 distinct Facebook/Instagram ad copy variants. Each variant must target a different buyer angle (e.g., convenience, cost-saving, late-night cravings) and use different copy frameworks (like AIDA or PAS).
Deliverables
- Target persona definition and selected hook/framework for each of the 5 variants
- The actual ad copy (Primary Text, Headline, and Link Description) for all 5 variants
- A one-sentence explanation of what specific variable each variant is testing
Submission Guidance
Show your creativity. Ensure the copy is tailored to the South African context (e.g., using terms like "lekker", local foods, or commuting habits) without overdoing it. A strong hook is essential.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.