The Scenario
A South African tech career coaching brand is launching an intensive 8-week bootcamp priced at R15,000. They need high-converting long-form landing page copy that overcomes price objections, builds trust, and drives conversions.
The Brief
Draft the complete text for a long-form sales landing page. Structure it logically: Headline, Pain Identification, The Solution, Feature/Benefit breakdown, Testimonials/Social Proof, Pricing & Guarantees, FAQs, and multiple Call-to-Actions (CTAs).
Deliverables
- A structural outline of the page indicating section-by-section layouts and copy goals
- The complete written copy for each section, including headlines, body copy, bullet points, and CTA button texts
- An objection-handling guide listing the top 3 customer doubts (e.g., cost, time, job guarantees) and how the copy addresses them
Submission Guidance
Long copy out-converts short copy when selling premium offers, but it must be readable. Use formatting, bold text, bullet points, and subheadings. Avoid corporate speak.
Submit Your Work
Your submission is graded against the rubric on the right. If you pass, you get a public Badge URL you can share on LinkedIn. There is no draft save, so work offline first and paste your finished response here.