Finance & AccountingAdvanced 3 to 5 hours

DCF Valuation of a Small Business

Value a fictional SA business using a discounted cash flow model.

The Scenario

The owner of a successful Johannesburg-based logistics company (R40M annual revenue, R6M net profit) wants to sell and retire. A potential buyer asks: "What is this business worth?" A broker has quoted R30M. The buyer wants an independent valuation.

The Brief

Build a DCF valuation model. Project free cash flows for 5 years, calculate a terminal value, and discount everything back to arrive at an enterprise value. Then bridge to equity value.

Deliverables

  • A 5-year free cash flow projection with revenue growth, margins, capex, and working capital assumptions
  • The terminal value calculation using the perpetuity growth method (with a justified growth rate)
  • The WACC calculation with each component explained (cost of equity, cost of debt, capital structure)
  • The enterprise value, net debt adjustment, and final equity value with a comparison to the R30M asking price

Submission Guidance

A DCF is only as good as its assumptions. State every assumption explicitly. Terminal value typically represents 60-80% of total value — if yours does not, check your growth rate and discount rate.

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