What You Will Learn
The Google Digital Marketing & E-Commerce Certificate is designed to take complete beginners and turn them into job-ready e-commerce specialists and performance marketers.
Throughout the 7 courses, learners gain practical experience building online stores on Shopify, creating targeted search ads in Google Ads, conducting keyword research, and setting up automated email flows.
The 7 Certificate Courses
Foundations of Digital Marketing and E-commerce
Customer journeys, digital funnels, and marketing strategy fundamentals.
Attract and Engage Customers with Digital Channels
Search Engine Optimization (SEO), content marketing, and organic reach tactics.
From Like to Lead: Interact with Customers Online
Social media marketing, audience engagement, and community management.
Think Outside the Box: Email Marketing
Automated email flows, list segmentation, and email campaign analytics in Mailchimp/Klaviyo.
Assess and Optimize: Marketing Analytics and Measurement
Google Analytics 4 (GA4) setup, event tracking, and conversion attribution modeling.
Make the Sale: Build, Launch, and Manage E-commerce Stores
Shopify storefront setup, product catalog optimization, inventory flows, and checkout conversion optimization.
Satisfaction Guaranteed: Develop Customer Loyalty Online
Customer retention strategies, loyalty programs, and post-purchase customer support workflows.
Explore the E-Commerce Roadmap
Check out our step-by-step roadmap for becoming a Digital Marketing & E-Commerce Specialist, featuring salary benchmarks and interview questions.