Choose Your Level
Pick the difficulty that matches where you are. You can come back and try a harder level later.
Write a User Interview Script
Write a 20-minute interview script to understand how students choose online courses.
Affinity Mapping from Interview Notes
Synthesise 6 fictional interview transcripts into an affinity map and 3 insights.
Research Ops: Design a Research Programme
Design a quarterly research programme for a product team.
User Research & Semi-Structured Interview Protocols
User research uncovers genuine customer needs, mental models, and pain points. Employers value UX researchers who design semi-structured interview scripts, conduct non-leading qualitative interviews, synthesize findings via affinity mapping, and build realistic user personas.
1. User Research Plan & Interview Protocol Script
Research plan detailing objectives, target participant criteria, screening survey, and open-ended interview questions.
2. Synthesized Affinity Diagram & User Personas
Affinity map clustering interview insights into core themes alongside detailed user persona profiles.
3. User Insights & Feature Recommendation Brief
Executive brief translating qualitative user quotes into prioritized product feature recommendations.
Frequently Asked Questions (User Research & Interviews)
How do you avoid asking leading questions during user interviews?
Ask open-ended questions focused on past behavior (e.g. 'Tell me about the last time you tried to...') rather than hypothetical future questions (e.g. 'Would you use a feature that...').
How many participants are needed for qualitative user research?
5 to 8 targeted participants per user segment typically uncover 80%+ of core usability issues and qualitative pain point themes.
What is an Affinity Diagram?
An affinity diagram is a synthesis method where qualitative notes, observations, and quotes are grouped into thematic clusters to reveal key patterns.
Explore Design & UX Career Paths
Build proof of work across other topics or view full career roadmaps mapping technical skills to hiring expectations.