Choose Your Level
Pick the difficulty that matches where you are. You can come back and try a harder level later.
Write a Blog Content Brief
Write a detailed content brief for an SEO-targeted blog post.
Design a Content Pillar Strategy
Build a topic cluster model with one pillar page and 8 supporting articles.
Content ROI Framework
Build a measurement framework that ties content to pipeline and revenue.
Content Strategy, Pillar Pages & Editorial Planning
Content strategy aligns organic content creation with business revenue goals. Marketing leads evaluate candidates on developing content pillars, editorial calendars, content repurposing workflows, pillar-cluster SEO architecture, and content distribution plans.
1. 90-Day Content Strategy & Editorial Calendar
Editorial plan mapping content themes, target buyer stages (TOFU/MOFU/BOFU), formats, and publication schedules.
2. Topic Cluster & Pillar Page Architecture
SEO content architecture mapping main pillar pages linked to supporting cluster articles.
3. Content Distribution & Repurposing Spec
Workflow guide detailing how to transform long-form assets (webinars/whitepapers) into social posts, emails, and short videos.
Frequently Asked Questions (Content Strategy & Marketing)
What is the Topic Cluster SEO model?
Topic clusters organize content around a central comprehensive 'pillar' page linked internally to and from multiple granular 'cluster' sub-articles, building topical authority in Google.
What is the difference between TOFU, MOFU, and BOFU content?
TOFU (Top of Funnel) builds awareness with educational guides. MOFU (Middle of Funnel) evaluates solutions via comparison charts. BOFU (Bottom of Funnel) drives conversion via case studies and demo requests.
How do you repurpose a long-form blog post?
Convert key quotes into LinkedIn text posts, design an infographic for Instagram, summarize key takeaways into an email newsletter, and record a 60-second video recap.
Explore Digital Marketing Career Paths
Build proof of work across other topics or view full career roadmaps mapping technical skills to hiring expectations.