Choose Your Level
Pick the difficulty that matches where you are. You can come back and try a harder level later.
Map the AARRR Funnel
Define the Pirate Metrics for a fictional food delivery app.
Design a Referral Programme
Design a two-sided referral programme and model the viral coefficient.
Go-to-Market Plan for a New Market
A SA edtech company is expanding into Nigeria. Write the GTM strategy.
Go-To-Market (GTM) & Growth Marketing Strategy
Go-To-Market strategy guides how a product launches and captures market share. Growth leaders look for candidates who develop product positioning, select acquisition channels, model unit economics (LTV/CAC), and architect Product-Led Growth (PLG) viral acquisition loops.
1. Product Go-To-Market (GTM) Strategy Deck
Comprehensive launch deck defining target market segments, competitive positioning, channel strategies, and pricing tiers.
2. Growth Loop & Customer Acquisition Spec
Specification detailing viral referral loops, content acquisition loops, or paid acquisition flywheels.
3. GTM Launch Execution & Milestone Timeline
Phase-by-phase launch roadmap mapping pre-launch teaser, launch day push, and post-launch retention activities.
Frequently Asked Questions (Growth Strategy & Go-to-Market)
What is Product-Led Growth (PLG)?
PLG is a business methodology where the product itself (via free trials or freemium tiers) drives customer acquisition, retention, and expansion.
What is a compounding growth loop?
A growth loop is a closed system where the output of one user action feeds back into input for acquiring new users (e.g. viral referral invites).
How do you validate product-market fit (PMF)?
PMF is validated when organic user retention flattens into a stable horizontal baseline, or when >40% of surveyed users report being 'very disappointed' if the product disappeared.
Explore Digital Marketing Career Paths
Build proof of work across other topics or view full career roadmaps mapping technical skills to hiring expectations.