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App Store Optimisation (ASO) Plan
Optimise metadata and app listings for a South African personal finance app.
Mobile Push Notification Strategy
Design a 7-day push notification sequence to reactivate dormant users.
Mobile App Referral Engine
Design a viral, dual-sided referral engine for a mobile remittance app.
App Store Optimization (ASO) & Mobile User Acquisition
Mobile app marketing drives app downloads and user retention. Mobile marketers demonstrate skills in App Store Optimization (ASO for iOS App Store & Google Play), keyword optimization, app store screenshot conversion testing, and push notification retention flows.
1. App Store Optimization (ASO) Metadata Spec
ASO document specifying app title keywords, subtitle text, keyword field entries, and long description copy.
2. App Store Screenshot Conversion Brief
Design brief outlining app screenshot value callouts, visual framing, and A/B test variations.
3. Push Notification Retention Flow Blueprint
Automated push campaign series mapping onboarding nudges, feature discovery alerts, and inactive user win-backs.
Frequently Asked Questions (App Store Optimisation & Mobile Growth)
How does ASO differ between the iOS App Store and Google Play Store?
iOS uses a dedicated 100-character private keyword field. Google Play indexes keywords directly from the public short and long app descriptions.
How do app store screenshots affect conversion rates?
Screenshots are the primary visual element users evaluate before tapping download; adding clear benefit captions over UI screens increases conversion by 15-30%.
What is an optimal push notification strategy?
Send personalized, context-relevant notifications based on user actions, while offering opt-out controls to prevent uninstalls.
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