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Topic

Social Media Audit

Audit a small business social presence and propose a 30-day plan. Tests content strategy, marketing analytics, and practical planning.

Social media strategyContent planningMarketing analyticsSmall business marketing

Choose Your Level

Pick the difficulty that matches where you are. You can come back and try a harder level later.

Beginner

Social Media Audit for a Local Coffee Shop

Audit a small business Instagram and recommend a 30-day fix.

2 to 3 hours 4 criteria
Start this level
Intermediate

Competitive Benchmarking Report

Audit 3 competing brands on the same platform and identify gaps to exploit.

2 to 3 hours 3 criteria
Start this level
Advanced

Crisis Communication Playbook

A brand faces a viral complaint. Design the response strategy and 48-hour action plan.

3 to 5 hours 4 criteria
Start this level
Topic Execution Guide

Social Media Channel Audits & Organic Strategy

Social media marketing builds brand awareness and customer engagement across digital platforms. Marketing leads evaluate candidates on social media channel teardowns (LinkedIn, Instagram, TikTok, X), engagement rate calculations, visual branding consistency, and competitive analysis.

1. Multi-Channel Social Media Audit Deck

Analytical audit deck evaluating current brand profiles, posting frequency, visual identity, and audience sentiment.

2. Competitive Benchmarking Matrix

Competitor analysis comparing share of voice, follower growth velocity, top-performing content formats, and engagement rates.

3. Channel-Specific Content Strategy

Tailored platform strategy detailing pillar themes, post formats (Reels, Carousels, Text), and posting cadences.

Frequently Asked Questions (Social Media Audit)

How do you calculate social media engagement rate correctly?

Engagement Rate = ((Total Likes + Comments + Shares + Saves) / Total Followers or Impressions) * 100.

How does organic social strategy differ between B2B and B2C brands?

B2B brands focus on thought leadership, industry insights, and employee advocacy on LinkedIn. B2C brands focus on visual storytelling, user-generated content, and trend participation on Instagram/TikTok.

What is the role of video content in social algorithm ranking?

Short-form video formats (Reels, TikToks, Shorts) receive algorithmic priority due to higher watch time completion metrics.

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